Most keyword research delivers a spreadsheet. Ours delivers a strategy. There is a difference. A spreadsheet tells you which words have search volume. A strategy tells you which words to target, in which order, with what type of content, and why.
We start by understanding your business model, your customers, and your competitors. We then build a topic cluster map that organises your keyword opportunities into a hierarchy: pillar pages, cluster pages, and supporting content. Everything connects.
Search intent analysis is the part that most agencies treat as an afterthought. Whether someone searching a keyword wants to buy, learn, compare, or navigate determines the type of content you need to produce. Getting intent wrong means creating content that Google will not rank regardless of how good it is.
The final deliverable is a 12-month content roadmap with priorities, content type recommendations, and word count targets for each planned piece.
What is included
Delivery
All deliverables are sent digitally by email in the agreed format. Timeline is confirmed at the brief stage.