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Local SEO

Google Business Profile optimisation, local citations, map pack ranking and review strategy for location-based businesses.

Local SEO

Local SEO is a different discipline from general organic SEO. Google decides whether to show a local business in the map pack based on three factors: relevance, distance, and prominence. All three can be influenced. Very few local businesses have actually done the work required to perform well across all three.

We start with a Google Business Profile audit. Most profiles have errors, missing categories, outdated photos, or description copy that does not include the right phrases. These are quick wins that show results within weeks, not months.

Local citations are the next layer: consistency of your business name, address and phone number across directories, review sites, and local publications. Inconsistent NAP data directly harms local rankings. We clean up existing citations and build new ones on relevant platforms.

Review strategy is the part most agencies skip because it requires client involvement. We build a process for generating consistent reviews from real customers and help you respond to them in a way that signals quality to Google.

What is included

Google Business Profile full audit and optimisation
Local citation building and cleanup (50+ directories)
NAP consistency verification
Review acquisition strategy
Map pack ranking monitoring
Local competitor analysis
Monthly local visibility report

Delivery

All deliverables are sent digitally by email in the agreed format. Timeline is confirmed at the brief stage.

Other services

Technical SEO Audit Keyword Research & Strategy Link Building & Authority SEO Content Creation Rank Tracking & Reporting

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